Privacy Policy

This Privacy Policy describes how Via 313 ("we," "us," "our," or "the Company") collects, uses, discloses, retains, and protects your personal information when you visit our website at via313-pizza.click, place orders online, interact with our digital services, or otherwise engage with us. Please read this policy carefully before using our services.

By accessing or using our website and services, you acknowledge that you have read and understood this Privacy Policy. If you do not agree with any part of this policy, please discontinue use of our website and services immediately. Your continued use of our services following any updates to this policy will constitute your acceptance of those changes.

Via 313 is committed to protecting your privacy and handling your personal data in a transparent, lawful, and responsible manner. We comply with applicable United States federal and state privacy laws, including the California Consumer Privacy Act (CCPA) as amended by the California Privacy Rights Act (CPRA), and the Federal Trade Commission (FTC) Act governing unfair or deceptive trade practices.

1. About Us

Via 313 operates as a food service business in the United States. You may contact us for any privacy-related inquiries using the following details:

2. Scope of This Privacy Policy

This Privacy Policy applies to all personal information collected through the following channels:

• Our official website at via313-pizza.click
• Online ordering platforms and tools linked to or integrated with our website
• Email communications sent to or received from us
• Promotional, marketing, and loyalty programs
• Customer service interactions (in person, by phone, or electronically)
• Third-party platforms and social media pages operated by Via 313

This policy does not apply to third-party websites, applications, or services that may be linked from our website. We encourage you to review the privacy policies of any third-party sites you visit, as we have no control over their data practices.

3. Information We Collect

We collect various categories of personal information depending on how you interact with us. The types of data we may collect include the following:

3.1 Personal Identification Information

When you create an account, place an order, make a reservation, or contact us, we may collect:

• Full name
• Email address
• Phone number
• Billing and delivery address
• Username and password (for registered accounts)
• Date of birth (where applicable for age verification purposes)

3.2 Payment and Transaction Information

When you make a purchase through our website or platforms, we may collect:

• Payment card type and last four digits
• Billing address associated with your payment method
• Order history, including items purchased, quantities, and prices
• Transaction identifiers and timestamps

Full payment card numbers are processed and encrypted by our third-party payment processors. We do not store complete card numbers on our servers.

3.3 Usage and Behavioral Data

When you browse our website, we automatically collect certain technical and behavioral information, including:

• Pages visited and time spent on each page
• Links and buttons clicked
• Search queries entered on our website
• Referral source (e.g., search engine, social media, direct link)
• Cart contents and abandoned cart information
• Frequency and timing of visits

3.4 Device and Technical Information

We collect certain technical data from your device automatically, including:

• IP address
• Browser type and version
• Operating system and device type (desktop, mobile, tablet)
• Screen resolution
• Device identifiers
• Time zone settings and language preferences

3.5 Location Data

We may collect general geographic location information derived from your IP address to provide location-relevant services such as identifying the nearest Via 313 location, estimating delivery areas, or displaying region-specific promotions. Where you grant explicit permission, we may collect more precise location data through your device's GPS or other geolocation technologies.

3.6 Communications and Customer Support Data

If you contact us by email, phone, or through our website's contact form, we may collect:

• The content of your messages, feedback, complaints, or inquiries
• Your contact details as provided in the communication
• Records of correspondence for quality assurance and dispute resolution

3.7 Cookie and Tracking Technology Data

We use cookies, web beacons, pixel tags, and similar tracking technologies to collect information about your interactions with our website. Please refer to Section 8 of this Privacy Policy for detailed information about our cookie practices.

3.8 Marketing Preferences

We maintain records of your marketing consent choices, communication preferences, and subscription status for newsletters, promotions, and loyalty communications.

4. How We Use Your Information

We process your personal information for the following purposes, each supported by an appropriate legal basis:

4.1 Service Provision and Order Fulfillment

• Processing and fulfilling your food orders
• Coordinating delivery or in-store pickup
• Sending order confirmations, receipts, and status updates
• Managing your account and login credentials
• Processing payments and refunds

4.2 Customer Service and Support

• Responding to your inquiries, complaints, and feedback
• Investigating and resolving disputes or issues with orders
• Providing technical support for our website or digital ordering tools
• Maintaining records of past interactions for continuity of service

4.3 Marketing and Promotional Communications

• Sending you newsletters, special offers, and promotional materials (where you have opted in or where permitted by applicable law)
• Informing you about new menu items, seasonal promotions, and events
• Administering loyalty programs, reward points, or referral schemes
• Conducting surveys and collecting feedback to improve our offerings

You may opt out of marketing communications at any time by clicking the "unsubscribe" link in any email we send, or by contacting us at [email protected].

4.4 Analytics and Service Improvement

• Analyzing usage patterns to understand how customers interact with our website
• Identifying popular menu items, peak order times, and customer preferences
• Testing new features, website layouts, and digital tools
• Conducting internal research and business performance analysis
• Improving our website's functionality, speed, and user experience

4.5 Legal Compliance and Security

• Complying with applicable federal and state laws and regulations
• Detecting, investigating, and preventing fraudulent transactions or unauthorized access
• Enforcing our Terms of Service and other applicable agreements
• Responding to lawful requests from government authorities or law enforcement
• Protecting the rights, property, and safety of Via 313, our customers, and the public

4.6 Personalization

• Remembering your preferences (e.g., saved addresses, favorite orders)
• Displaying content and offers relevant to your location or purchase history
• Tailoring website experiences based on your browsing behavior

5. Sharing Your Information with Third Parties

We do not sell, rent, or trade your personal information to third parties for their own independent marketing purposes. However, we do share your data in the following circumstances:

5.1 Service Providers and Business Partners

We work with trusted third-party companies that perform services on our behalf. These service providers are only authorized to use your information to the extent necessary to provide the relevant service to us and are bound by appropriate data protection agreements. Categories of service providers include:

• Payment processors — to securely handle card transactions and prevent fraud
• Delivery and logistics partners — to fulfill and track food orders
• Cloud hosting providers — to store and manage our website and data infrastructure
• Email and SMS marketing platforms — to send promotional and transactional communications
• Analytics providers — to analyze website traffic and user behavior (e.g., Google Analytics)
• Customer relationship management (CRM) tools — to manage customer communications and records
• Cybersecurity and fraud prevention services — to protect our systems and users

5.2 Legal Requirements and Law Enforcement

We may disclose your personal information if we believe in good faith that such disclosure is necessary to:

• Comply with a legal obligation, court order, subpoena, or government regulation
• Enforce our Terms of Service or other agreements
• Protect the rights, safety, or property of Via 313, our customers, or the general public
• Detect, investigate, or prevent suspected illegal activity, fraud, or security breaches

5.3 Business Transfers

In the event that Via 313 undergoes a merger, acquisition, reorganization, sale of assets, or bankruptcy proceeding, your personal information may be transferred to the acquiring entity as part of that transaction. We will notify you of any such change via email or a prominent notice on our website and inform you of any choices you may have regarding your personal information.

5.4 With Your Consent

We may share your information with other third parties when you have given us your explicit consent to do so, such as when you participate in a co-branded promotion or integrated service.

6. Data Security

Via 313 takes data security seriously and has implemented a range of technical and organizational measures to protect your personal information against unauthorized access, disclosure, alteration, loss, or destruction. Our security measures include:

6.1 Technical Safeguards

• SSL/TLS Encryption: All data transmitted between your browser and our website is encrypted using Secure Socket Layer (SSL) or Transport Layer Security (TLS) protocols.
• Encrypted Data Storage: Sensitive data, including passwords, is stored in encrypted or hashed form.
• Firewalls and Intrusion Detection: We use firewalls and monitoring systems to detect and prevent unauthorized access to our servers.
• Access Controls: Access to personal data is restricted to authorized employees and service providers on a need-to-know basis.
• Payment Card Security: Our payment processing systems are compliant with Payment Card Industry Data Security Standards (PCI-DSS).

6.2 Organizational Safeguards

• Regular employee training on data protection and cybersecurity best practices
• Internal data protection policies and access management procedures
• Confidentiality agreements with employees and contractors who handle personal data
• Periodic reviews and audits of our data handling practices

While we take all reasonable precautions to protect your data, no method of internet transmission or electronic storage is 100% secure. We cannot guarantee absolute security, and by using our services you acknowledge this inherent risk. In the event of a data breach affecting your personal information, we will notify affected users in accordance with applicable state breach notification laws.

7. Your Privacy Rights

Depending on your state of residence, you may have certain rights regarding your personal information. We are committed to honoring these rights to the fullest extent required by applicable law.

7.1 Rights for California Residents (CCPA/CPRA)

If you are a resident of California, you have the following rights under the California Consumer Privacy Act (CCPA) as amended by the California Privacy Rights Act (CPRA):

7.2 General Privacy Rights for All Users

Regardless of your state of residence, you may exercise the following rights:

• Right of Access: Request a copy of the personal information we hold about you.
• Right of Correction: Request that inaccurate or incomplete personal information be corrected or updated.
• Right of Deletion: Request that we delete your personal data, subject to legal retention requirements.
• Right to Withdraw Consent: Where our processing is based on consent, you may withdraw that consent at any time without affecting the lawfulness of processing carried out prior to withdrawal.
• Right to Opt Out of Marketing: Unsubscribe from marketing emails or SMS communications at any time.

7.3 How to Submit a Privacy Rights Request

To exercise any of the rights described above, please contact us using the following methods:

• Email: [email protected]

When submitting a request, we may need to verify your identity to protect your personal information from unauthorized access or deletion. This verification process may require you to provide certain identifying information that matches what we have on file. We will respond to verified requests within the timeframes required by applicable law (generally 45 days under the CCPA/CPRA, with one possible extension of an additional 45 days when reasonably necessary).

You may designate an authorized agent to submit a request on your behalf. Authorized agents must provide written authorization or a valid power of attorney, and we may require direct verification from you to confirm the agent's authorization.

8. Cookies and Tracking Technologies

Our website uses cookies and similar tracking technologies to enhance your browsing experience, analyze site traffic, and support our marketing efforts. A cookie is a small text file placed on your device when you visit our website.

8.1 Types of Cookies We Use

• Strictly Necessary Cookies: Essential for the basic functionality of our website, such as maintaining your shopping cart session and enabling secure login. These cannot be disabled without affecting your ability to use core features.
• Performance and Analytics Cookies: Collect anonymous data about how visitors use our website to help us improve site performance and user experience (e.g., Google Analytics).
• Functional Cookies: Remember your preferences, such as your saved delivery address or language settings, to provide a more personalized experience.
• Marketing and Targeting Cookies: Track your browsing behavior across websites to deliver relevant advertisements and measure the effectiveness of our marketing campaigns.

8.2 Managing Your Cookie Preferences

You can manage or disable cookies through your browser settings at any time. Most browsers allow you to refuse new cookies, delete existing cookies, or receive notifications when a new cookie is set. Please note that disabling certain cookies may affect the functionality of our website and your ability to place orders online.

For more detailed information about our use of cookies and how to manage your preferences, please refer to our full Cookie Policy, which is available on our website at via313-pizza.click.

9. Data Retention

We retain your personal information only for as long as is necessary to fulfill the purposes described in this Privacy Policy, unless a longer retention period is required or permitted by law. The criteria we use to determine retention periods include:

When your personal information is no longer required for the purposes for which it was collected, we will securely delete, anonymize, or aggregate it so that it can no longer be associated with you.

10. Children's Privacy

Our website and services are intended for use by individuals who are 18 years of age or older. We do not knowingly collect personal information from children under the age of 13, in accordance with the Children's Online Privacy Protection Act (COPPA). We also do not knowingly market our services to individuals under 18 years of age.

If you are a parent or guardian and believe that your child under the age of 13 has provided us with personal information without your consent, please contact us immediately at [email protected]. Upon verification, we will take prompt steps to delete any such information from our systems.

If we learn that we have inadvertently collected personal information from a child under 13, we will delete that information as soon as practicable. By using our services, you represent and warrant that you are at least 18 years of age.

11. International Data Transfers

Via 313 is based in the United States, and your personal information is primarily collected, stored, and processed within the United States. If you are accessing our website from outside the United States, please be aware that your data will be transferred to and processed in a country whose data protection laws may differ from those in your home country.

By using our website and services from outside the United States, you consent to the transfer of your personal information to the United States and to the processing of that information in accordance with this Privacy Policy and applicable United States law.

We take appropriate steps to ensure that any international transfers of personal data are conducted in a manner consistent with applicable privacy laws and that adequate protections are in place to safeguard your information.

12. Third-Party Links and Integrations

Our website may contain links to third-party websites, social media platforms, or integrated services (such as third-party food delivery apps or payment gateways). These third-party services operate independently from Via 313 and have their own privacy policies, which we strongly encourage you to review.

Via 313 is not responsible for the privacy practices, data collection, or content of any third-party websites or services. The inclusion of a link to a third-party site does not imply our endorsement of that site or its privacy practices.

13. Do Not Track Signals

Some browsers transmit "Do Not Track" (DNT) signals to websites they visit. Because there is currently no universally accepted standard for how websites should respond to DNT signals, our website does not alter its data collection or usage practices in response to such signals. We will continue to monitor developments in this area and update our practices as appropriate.

If you wish to limit tracking, you may manage your cookie preferences through your browser settings or through our Cookie Preference Center available on our website.

14. Federal Trade Commission (FTC) Compliance

Via 313 is committed to fair information practices in accordance with the Federal Trade Commission Act (FTC Act), which prohibits unfair or deceptive acts or practices in commerce. We will take prompt action to remedy any confirmed unauthorized access to personal data and will notify affected users as required by applicable federal and state laws.

We do not engage in deceptive data collection, misrepresent our privacy practices, or use personal information in ways that are materially inconsistent with the promises made in this Privacy Policy at the time of data collection.

15. State-Specific Privacy Rights

In addition to California residents' rights described in Section 7, residents of other U.S. states may have specific privacy rights under state law, including but not limited to:

• Virginia: Consumer Data Protection Act (CDPA) — rights to access, correction, deletion, portability, and opt-out of targeted advertising and profiling.
• Colorado: Colorado Privacy Act (CPA) — similar rights including opt-out of sale of personal data and targeted advertising.
• Connecticut: Connecticut Data Privacy Act (CTDPA) — rights to access, correction, deletion, and portability.
• Texas: Texas Data Privacy and Security Act (TDPSA) — rights to access, correction, deletion, and opt-out of sale of personal data.

If you are a resident of a state with applicable data privacy rights not listed above, we will honor any legally enforceable rights you may have under your state's law. Please contact us at [email protected] to submit a request.

16. Filing a Complaint

If you believe that we have not handled your personal information in accordance with this Privacy Policy or applicable law, we encourage you to contact us first so that we may attempt to resolve your concern.

Contact us at:
[email protected]

If you are not satisfied with our response, you may file a complaint with the appropriate data protection or consumer protection authority. Relevant bodies include:

• Federal Trade Commission (FTC):
  Website: www.ftc.gov
  FTC Consumer Response Center, 600 Pennsylvania Avenue NW, Washington, D.C. 20580
• California Privacy Protection Agency (CPPA) (for California residents):
  Website: cppa.ca.gov
• State Attorney General's Office:
  Residents of any U.S. state may file complaints with their respective State Attorney General's office for potential violations of state consumer protection or privacy laws.

17. Changes to This Privacy Policy

We reserve the right to update or modify this Privacy Policy at any time to reflect changes in our data practices, business operations, or applicable legal requirements. When we make material changes to this policy, we will:

• Update the "Last Updated" date at the top of this page
• Post the revised policy prominently on our website at via313-pizza.click
• Notify you by email (where we have your email address on file) for significant changes that materially affect your rights or our data practices

We encourage you to review this Privacy Policy periodically to stay informed about how we are protecting your information. Your continued use of our website and services after the posting of any changes will constitute your acceptance of the updated Privacy Policy.

18. Contact Us

If you have any questions, concerns, or requests regarding this Privacy Policy or our data practices, please do not hesitate to reach out to us. We are committed to addressing your privacy inquiries promptly and transparently.

We aim to respond to all privacy-related inquiries within 30 days of receipt. For requests submitted under the CCPA/CPRA or other applicable state privacy laws, we will respond within the timeframe mandated by the relevant law (typically 45 days, with one possible 45-day extension).